Selling a home is a huge project, and can be a very costly one if you choose to sell it without the help of a licensed broker. Many people believe the For Sale By Owner route is a less expensive alternative to hiring a broker, but is it really? Buyers and Denver metro realtors often shy away from FSBO homes worried that the owners will be difficult to work with, unprepared to handle a timely sale, or unwilling to realistically negotiate. Yes, you could hire a real estate lawyer, but is the money saved up front worth what might be lost?
I say no. Considering almost all customers looking to buy a home in Denver today shop online and often on the fly for their homes, having a marketing strategy that will work from day one is key. So ask yourself, do you have a strategy? Does it include social media and international? Is it appearing at the top of search engine lists? Is advertising flexible and priced better than a broker’s bulk discount? Do you have time to manage the process during your day? And do you have the skill and experience to negotiate and field questions from interested buyers?
Denver metro realtors also know that you throw in banks, attorneys, inspectors, appraisers, and agents who enter the negotiating arena, and you’ve got the possibility of complicated and legal situations that most homeowners are not ready and able to handle. Staging, professional photos, pricing research, and the contract paperwork required by the state all cost time or money and are needed up front for a timely sale.
By hiring a licensed and ethical broker, sellers gain superior marketing reach, teams of industry experts, advice on incoming offers and access to tried and true systems and tools. The peace of mind knowing that legally all the t’s are crossed and i’s are dotted should be worth the broker services fee.
There are plenty of items that can and should be sold by the owner to achieve maximum profit. However, considering a home is often a seller’s most valuable investment, I believe hiring an industry expert is the best way to ensure the greatest return on this important financial investment. Corken + Company is here to be your Denver Metro realtor and your trusted partner for real estate solutions without limits.