Do you use Zillow? Trulia? Realtor.com? The online tools real estate buyers and sellers have come to rely on are big news. It’s no wonder, since a recent survey by the National Association of Realtors® found 92% of buyers started their search on the Internet. 50% of buyers using Apps to research available homes. These sites have now become crucial to Denver real estate marketing as online home listing tools.
In July of last year, Zillow announced they would purchase Trulia. This created a giant in the online real estate sector (this deal was finalized for $1.8 billion on February 13). Then in November, international media mogul Rupert Murdock’s News Corp purchased Move Inc., operator of move.com and realtor.com, for $950 million.
When considering Denver real estate marketing, what does this mean for real estate buyers? Most likely some cool new features and benefits! On February 27 Zillow announced a new feature for the Zestimate® home value that allows homeowners to update their property’s home facts. This will especially useful for sellers so they can ensure the facts are accurate when they list their homes. And Robert Thomson, the CEO of News Corp, recently announced they will be “turbo-charging realtor.com®.”
With great interest in your Denver real estate marketing, and true to the “innovative” goal of our tag line, Corken & Company will join in marketing all properties for sale and/or lease with this new merger with the goal that the merger will be a win /win for those looking to sell a home in Denver or buy a home in Denver. We can’t wait to see what’s next!